Produce a video that would introduce new customers to the o2 brand and the o2 mask. The video is primarily targeted at consumers who are travelling to polluted areas and may not be fully aware of the effects of polluted air. Deciding to go with an interview style true story allows for an emotional connection and puts a human touch on the product. This is a fresh approach to a product category that is almost completely medically focused.
After developing cardiovascular health problems, a girl and her family are forced to move to Canada to find clean air. She is no longer afraid of polluted air, because by using an o2 Canada mask she is able to experience clean fresh air no matter where they are.
Behind The Scenes